A Voice of Service Through Media

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A Voice of Service Through Media

The Leo 360 project, conducted by the Public Relations Directorate of Leo Club of the University of Colombo, is a dynamic initiative aimed at expanding the reach and impact of Leo activities across multiple media platforms. Designed to raise awareness and strengthen the connection between the Leo movement and society, this project was successfully executed in three impactful phases radio, television and print media.

Spreading Awareness Through Radio

The first phase of Leo 360 was launched through a radio programme at the Sri Lanka Broadcasting Corporation premises. The programme was broadcast on the Swedishiya Sewaya channel at 9.00 a.m. and 10.00 a.m., reaching a wide and diverse audience across the country. During this session, we introduced Leo Club of University of Colombo, highlighting its purpose, values and ongoing initiatives. A key focus of the discussion was the connection between environmental sustainability and the global Lion and Leo movement. We emphasized how Leos actively contribute to environmental conservation through projects aligned with sustainable development goals, showcasing our responsibility as youth leaders in protecting the planet.

Engaging the Nation Through Television

The second phase elevated the project to national television through a programme aired on Jathika Rupavahini. Featured on the Nuga Sewana programme, this segment provided a platform to present our projects and their real world impact. This phase focused on how Leo Club of University of Colombo implements initiatives that create meaningful and lasting change in society. We discussed the strategies behind organizing impactful projects, the importance of community engagement and how youth led actions can address social and environmental challenges effectively. This exposure allowed us to inspire a broader audience and encourage active participation in community service.

Informing Through Print Media

The final phase of Leo 360 was carried out through a newspaper article published in the Youth Magazine. This phase served as a comprehensive overview of the Leo and Lion movement, providing readers with valuable insights into its global presence and local impact. The article highlighted the various projects conducted by Leo Club of University of Colombo and how these initiatives contribute to societal development. It also focused on informing the public about the opportunities available within the Leo movement, encouraging young individuals to join and become part of a larger mission dedicated to service, leadership, and personal growth.


Leo 360 clearly showed how powerful media can be in spreading community service ideas. By using radio, television and newspapers, the project was able to reach people from different backgrounds and share its message widely. It helped to educate, inspire and connect with society in a meaningful way. This project also made Leo Club of University of Colombo more visible and highlighted how important it is for young people to take part in building a better and more responsible future. Overall, Leo 360 proves that good communication can turn simple service into a movement that touches people’s lives.


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