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Brainiacs

The Leo Club of the University of Colombo organized a business case study competition, "Braniacs" to provide students with a platform to apply their theoretical knowledge of business concepts to real-world scenarios and test their problem-solving and analytical skills. The project was conducted under the category of youth empowerment with the objective of "providing students with a platform to apply their theoretical knowledge of business concepts to real-world scenarios and test their problem-solving and analytical skills."

This was created for undergraduates in Sri Lankan universities and students studying Advanced Level in Commerce stream.

As the first step, a business case study competition was planned and applications were opened for school and university students. Accordingly, six schools and eight university teams from different provinces registered for the competition.

Before the competition rounds, a workshop was conducted by Mr. Krishmal Fernando, and Ms. Poornima Gamage: assistant lecturers from the University of Colombo gave the background knowledge before the competition.

There were two rounds in this competition. In the first round, teams were expected to analyse the given business case study which outlines a problem or challenge facing a company and develop a recommended solution to the case in a written manner. The judging panel evaluated it and chose three teams for the final round.

In the final round, the three teams in each category presented their solutions in front of a panel of judges, and one team from each category was selected as the winner. Dr. Thissa Ravinda Perera and Dr. Sujeewa Damayanthi: senior lecturers from the University of Colombo associated with the panel of judges in the competition.

Through this project, we were able to,

1. Develop critical thinking and problem-solving skills: Participants in a case study competition are presented with a real-world business problem and are challenged to come up with a viable solution. This requires critical thinking and problem-solving skills, which can be developed through this competition.

2. Enhance teamwork and collaboration: Most case study competitions require participants to work in teams. This promotes teamwork and collaboration, which are essential skills in the workplace.

3. Gain practical experience: Case study competitions often involve working on real-world business problems, providing participants with practical experience that can be applied in their future careers.

4. Build professional networks: Competitions often provide opportunities for participants to network with peers, judges, and other professionals. This can lead to valuable connections and potential job opportunities.

5. Raise awareness of important issues: Case study competitions can raise awareness of important issues facing businesses and society. This can lead to increased discussion and action around these issues.

6. Showcase skills and expertise: Competing in a case study competition can be a way to showcase skills and expertise to potential employers or clients.

This competition was important to enhance the thinking skills of students, as they learned how to face a competition, and what solutions made the best sense for their problems. Not only participants but also audience members were able to gain new knowledge, which they appreciated.




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